About us
Vision
We want to offer selected products for you and your best friend, so that you can have the best possible everyday life together. A visit to the online store should provide a pleasant experience filled with joy and inspiration. We want you to receive the same personal treatment with us as in a physical store.
Our goal is to be a smaller Swedish company that listens to customers and constantly looks for the absolute best products for you and your best friend.
Story
I had recently been laid off from my job due to the economic crisis in the fall of 2023 and I started thinking about what I wanted to do when I grow up. My great passion in life is playing and snuggling with my cats, they are of the ragdoll breed that I have been breeding since 2016. I thought about what I could do to improve the everyday life of cats together with their families. One of my biggest hobbies has been looking for new practical products that the cats like and brands that are durable and stylish.
When I search for products for my little ones, I have noticed that the range is not that big and with very varying quality. I also discovered that there are many anonymous e-traders today where it can be difficult to know who is behind the company, which causes you as a customer to experience uncertainty. Then the idea of PAWFECT DAISY was born and the name Daisy comes from my first cat and ragdoll named after it. I always recommend to my kitten buyers where to buy the most durable and loved products by the cats and their owners. My thinking is that the product should be both stylishly designed so that we humans will want to furnish for the cat's good and with good quality, so that it will be sustainable in the long run.
I hope you appreciate PAWFECT DAISY's products - the combination of design, quality and durability.
sustainability
* We will operate according to Agenda 2030 as far as possible.
* Focus on the health and well-being of our cats and their owners, for a sustainable future.
* Small-scale with carefully selected and hand-picked products.
* The range is niche with the best products tested on families with cats.
* The trend of wanting to give our pets the best and most sustainable also benefits our environment.
You can only do your best, then you can do no more and if you have dared to follow your heart and it still doesn't work out, you have still succeeded <3
Susanne Johansson
